The Insurance Buzz

387. AI Won’t Replace Agents-But Agents Who Use AI Will: Part 2 with Coach Carroll

The Future of Insurance Sales is HERE
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Watch the full episode on YouTube: HERE

⚠️ Explicit Content: This episode contains adult language.

What’s in this episode:
AI won’t replace agents—but the ones who master AI and branding will take the market. In Part 2 with Coach DJ Carroll, we break down why impressions drive revenue, how cookie-cutter marketing burns cash, and the formula to blend paid ads with authentic local branding. From running million-impression campaigns to turning every claim into a retention play, this episode gives you the exact strategies to future-proof your agency and crush the competition.

[00:00] Why views ≠ intent (and what actually drives business)
[01:30] Branding vs paid ads—why impressions matter long-term
[03:00] State Farm’s head of marketing confirms: nobody cares about insurance
[05:00] Paid ads on a local budget—real math that works
[08:00] Viral doesn’t equal profitable (the Nick Saka example)
[09:30] Simple content that actually builds trust
[11:00] Calibrating your view count mindset
[13:00] The “six-pack” of advertising numbers every agent must know
[17:00] The formula: hook, content, call-to-action
[20:00] Why 643 views > 1M likes if you’re serious about sales
[22:00] Customer service: the real retention edge
[25:00] The compounding math of churn (and how agents miss it)

📘 NEW BOOK: The Hunter Head Game by Coach Carroll
 👉 Pre-order + bonus audiobook: https://thehunterheadgame.com

🌐 More from Coach Carroll
 Website: https://coachcarroll.com
Marketing + AI platform: https://carroll.media

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