The Insurance Buzz
The Insurance Buzz shares top tips for Insurance Agents on how to maximize their entrepreneurial journey. Sales training tips, mindset, and motivation and learn from some of the best in the industry and experts in the field as they share what they have done to be successful as an Insurance Agent.
The Insurance Buzz
379. 200 App Months with 25 year Agent Larry Lucas
The future of Insurance Sales is HERE
We are launching the first and only 24/7 AI-powered sales coaching platform built exclusively for insurance professionals. With real-time call grading, on-demand role-plays, and personalized coaching after every conversation, it helps producers get better and agents get their time back.
Text AI to (816) 727-7610 to join the Waitlist
www.agencycoachai.com
Watch the full episode on YouTube: HERE
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What’s in this episode:
If you’re looking for the silver bullet in insurance, stop searching—Larry Lucas shows you how to build it yourself. With 25 years of experience and a #49 national ranking, Larry reveals the simple systems, cultural shifts, and appointment strategies that drive consistent growth. From handwritten postcards to the 10% financial services rule, this episode is a masterclass in building a business that lasts.
[00:00] Why agents fail searching for silver bullets
[01:00] Larry’s 25-year journey to top 50 in the country
[02:00] The secret behind systems that scale
[04:00] #1 advice for new agents: pay your taxes
[05:00] The power of cross-selling single-line households
[07:00] Handwritten postcards that still drive results
[09:00] Why in-person appointments beat phone calls
[11:00] Onboarding systems that boost retention
[14:00] Why Larry still meets clients after 25 years
[16:00] The hardest thing to delegate as an agent
[20:00] Training your team to “sound like you”
[23:00] Evolving team structure for sales + service
[28:00] Opening a second office the right way
[30:00] Building culture and compensation that keeps people
[34:00] Setting production expectations for producers
[36:00] The 10% rule: apps → financial services
[39:00] Breaking ceilings with simplicity and consistency
[40:00] The #1 thing agents should stop doing: ignoring ROI
[44:00] Make decisions with sample size, not emotions
Connect with Larry: HERE
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