373. Rebuilding After a $6.5M Loss: Cole’s Blueprint for Massive Comebacks

📢 COMING SOON: 24/7 Sales Coaching for Your Team

We're launching something big—and only 100 agencies will get in.

Imagine real-time coaching, feedback, and call reviews for every producer—without you lifting a finger. 👉 Text "AI" to (816) 727-7610 to join the waitlist.

What’s in this episode:                                                                                                                     

After losing $6.5 million in premium in just 24 months, most agency owners would’ve tapped out. But Cole Caughern rebuilt—smarter. Michael and Courtney unpack the comeback: how he shifted his mindset, reorganized his team, and built a lean, high-performing sales engine.

You’ll learn why Cole ditched one-size-fits-all sales roles, how he uses data to cut waste, and what he looks for in top producers. Whether you're rebuilding or scaling, this episode is a blueprint for building a resilient, specialized team

 [00:00] The $6.5M premium loss that sparked the rebuild
 [02:30] Why hiring generalists was hurting production
 [05:00] Building a specialized sales team (and why it works)
 [07:30] Why the best reps only do one thing—and crush it
 [12:00] Starting over: physically easier, emotionally harder
 [14:00] What Cole would do differently in a cold market
 [18:00] How to spot warning signs before the market shifts
 [20:00] The moment things turned around—and what changed
 [23:00] His next strategy: in-person events + QR-to-quote pipeline
 [25:00] Hiring based on strengths, not just roles
 [27:30] Retaining top producers by aligning with passion
 [30:00] The 3 metrics Cole uses to measure daily performance
 [32:00] Why quoting more doesn’t fix your close rate
 [34:00] Stop plugging holes with Flex Seal—track the right data
 [37:00] How to get your team real-time coaching (without being in the room)

📱 Connect with Cole Caughern:  HERE

 ▶️ Watch the full episode on YouTube: HERE

📢 SPECIAL OFFERS FOR INSURANCE BUZZ LISTENERS

🎯 FREE 7-Day Demo – Weaver Sales Academy
Take the guesswork out of training. Test-drive the same system helping agents close more life and P&C. 👉 Start your trial: HERE

📘 NEW BOOK: Quote 3 – How to Make Multiple 6 Figures in Any Sales Organization: Master the framework behind $200M+ in production. 👉 Grab your copy: HERE

📲 TEXT MICHAEL DIRECTLY
Have a question or want to talk team production?
Text “BUZZ” to (816) 727-7610

🌐 Tools + Free Resources
Website: https://www.weaversa.com

📱 Connect with Michael Online
🔗 LinkedIn: linkedin.com/in/michaelweaverwsa
▶️ YouTube: @michaelweavertraining
📘 Facebook: facebook.com/themichaelweaver
📸 Instagram: @michaelweaver