371. [HIGHLIGHT] An easy way to increase your life insurance production TODAY

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What’s in this episode:                                                                                                                          Feel like your life insurance sales fall flat the second you mention budget? This highlight episode gives you a simple script adjustment that flips the entire conversation—from low-ball offers to real protection that pays.

Michael and Courtney unpack how the words you choose (and the mindset you bring) either attract high-premium conversations or sabotage your pitch before it starts. You'll learn how to shift the tone from transactional to transformational—and why starting the budget convo at $200 changes everything.

This is your playbook for more confident closes, better protection for families, and bigger monthly premiums—starting today.

[00:00] Why selling is a service, not a pitch
[01:00] Key mistake: making it about you instead of them
[02:00] “Tell me more about that”—the question that breaks surface-level answers
[03:00] Why price-only conversations kill your close rate
[04:00] The 90% rule: people pay more for value, not discounts
[05:00] The mindset shift that makes you unstoppable
[06:30] The real reason you need to bring up life insurance confidently
[08:00] The $25 mistake that changed Michael’s approach
[09:00] From $0–$1000 to $200–$1000: why the question matters
[10:00] What happens when clients “can’t afford” protection—but buy a new truck
[11:00] Michael’s exact script for everyday life conversations
[12:00] Try this today and watch your production grow

Watch the full episode on YouTube: HERE

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