The Insurance Buzz

354. Do NOT Say This in a Life Insurance Call — It Kills the Sale

Michael and Courtney Weaver

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What’s in this episode:

If you’re getting hit with objection after objection on life insurance calls, you might be saying the one thing that instantly kills the sale. In this solo episode, Michael Weaver breaks down the exact phrase that derails the conversation—and gives you the tactical script to replace it. Learn how to anchor the customer, ask better questions, and build a conversation that leads to a confident yes. No more talking at the customer, no more feature-dumping. Just the real-life framework that top producers use to open, position, and close like a pro.

[00:00] The phrase that’s killing your sales (stop saying this)
[01:00] Roleplay breakdown: where the script went wrong
[02:00] What
not to say when they ask “what do you mean?”
[04:00] The better question to ask instead
[06:00] “Tell me more about that” — anchoring them into the conversation
[07:30] Why explaining too soon kills momentum
[08:15] When the sale starts to feel sleazy (and how to fix it)
[09:30] Final thoughts: feel proud, not pushy

Watch the full episode on YouTube: HERE

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