The Insurance Buzz
The Insurance Buzz shares top tips for Insurance Agents on how to maximize their entrepreneurial journey. Sales training tips, mindset, and motivation and learn from some of the best in the industry and experts in the field as they share what they have done to be successful as an Insurance Agent.
The Insurance Buzz
322. How to Make Insurance Social Media Content That Doesn't Suck
"Your audience may not need insurance today, but when they do, your content should make them think of you first." – Courtney Weaver
What’s in this episode:
Want to attract more leads and build authority on social media—without spending hours brainstorming content? In this episode of The Insurance Buzz, Courtney Weaver breaks down how insurance agents can use ChatGPT and AI tools to generate engaging, problem-solving social media content that turns followers into customers.
You’ll learn three proven ChatGPT prompts that reverse-engineer your ideal customer’s biggest insurance concerns—so when they think of insurance, they think of YOU. Whether you’re a captive agent, independent broker, or sales producer, this episode will help you stop selling and start attracting. If you’re ready to work smarter (not harder) with social media, this episode is for you.
[00:00:00] Introduction
[00:01:00] Why ChatGPT is the MVP of marketing for insurance agents
[00:02:00] How to define your ideal customer before posting
[00:03:00] Where should you post? Facebook vs. Instagram vs. Snapchat
[00:04:00] The #1 goal of social media: Start conversations, not just sell
[00:05:00] The power of positioning yourself as “the expert”
[00:06:00] The top 3 ChatGPT prompts to generate insurance leads
[00:07:00] How to customize AI-generated content for your brand
[00:08:00] Final thoughts: Be a creator, not just a consumer on social media
RESOURCES + LINKS
Watch Make More Sales by Identifying Your Ideal Customer HERE
Watch the full episode on YouTube: HERE
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Text "BUZZ" to (816) 727-7610 to chat directly with Michael
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