The Insurance Buzz

316. Scaling Smart: Brooke Brolo on Hiring, Processes, and Leading Your Team

Michael and Courtney Weaver

"You can’t do it alone. If you want to scale your business, you need a team." Brooke Brolo


Transform your Life Insurance sales in just 5 days! HERE


What’s in this episode:

In this episode of The Insurance Buzz, Michael and Courtney Weaver sit down with elite agency owner Brooke Brollo, who shares how she has successfully leveraged social media to drive quotes, boost retention, and foster client connections. Brooke dives into her 90-day accountability process for new hires, the importance of consistency, and how to create a winning team culture. From her candid reflections on scaling her business to actionable tips on content creation, Brooke delivers invaluable insights for agents looking to evolve and thrive in today’s digital landscape.


[00:02:00] The shift from social media consumer to creator and why agents need to be in the digital space.

[00:05:00] How consistency in social media builds confidence and reinforces habits.

[00:07:00] Posting for your ideal customer instead of other agents to drive business.

[00:10:00] Brooke’s 30-day social media challenge: creating targeted, impactful content.

[00:15:00] The 90-day accountability process for new hires and fostering team success.

[00:20:00] Creative, non-monetary incentives for motivating agency teams.

[00:27:00] Building trust and accountability within leadership teams to scale your business.



Follow Brooke:
Social Media: @brookebrolo
Brookebrolo@allstate.com



RESOURCES + LINKS

NEW BOOK “Quote 3: How to Make Multiple 6 Figures in Any Sales Organization" Order HERE 


Watch the full episode on YouTube: HERE  

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