The Insurance Buzz

232: [BUZZ BEAT] The Script To Deliver Price When You're More Expensive (& Close MORE Sales)

April 01, 2024 Michael and Courtney Weaver Episode 232
The Insurance Buzz
232: [BUZZ BEAT] The Script To Deliver Price When You're More Expensive (& Close MORE Sales)
Show Notes

Ready for my script for delivering price? It’s that time for another BUZZ BEAT and in this episode, I’m answering a question I get from you all the time - How do I deliver price when I’m more expensive? In this industry, we know our job isn’t to save the customer money, we’re here to give them the coverage and peace of mind they need! When we’re providing more it’s often going to also mean they’ll need to invest a little more. In this episode, I take both scenarios (whether you’re going to increase their investment or save them money) and show you simple techniques to deliver price in a way that focuses on VALUE!


HIGHLIGHTS

02:00 How to use “little picture expense” when delivering price.

03:15 The power of using big picture savings when you’re saving them money.

04:00 Why you should always assume the sale - and the script I use to close the deal.



RESOURCES + LINKS

Watch the full episode on YouTube HERE

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